Our Story

Our company was born just before our daughter Josie’s 2nd birthday. After years of dedicating much of my spare time to planning parties, curating party decorations and designing my own parties, I decided it was time to turn this hobby that I have loved into a career. It was actually while nursing in the middle of the night with our second baby, James, when I started designing, built a website and got this business off the ground. I remember updating my husband Andrew each morning after staying up all night working on the business.Fast forward a few months and we were ready for launch! I feel so blessed to be here with you. With the help of many incredible designers, friends and family, and so many retail partners, we have grown more than I could have imagined since we launched in September of 2022. There is so much ahead, and we cannot wait to be with you to celebrate all of the most important occasions. Welcome to the Josi James family, and we hope you love our products as much as we do!

 

With love, Ali. (Founder & CEO, and proud mama of Josie & James)

How we got here

Owner & Founder Ali Metzen is the Mama to 2 loving children, Josie & James. Celebrating their milestones was the inspiration behind our brand.

"I've loved planning & designing events and parties for as long as I can remember. I was fortunate to have a Mom whose purpose in life was not just protecting us and being our rock, but helping us to enjoy life, the good, the bad, celebrating the holidays, and celebrating everdays. From notes in my lunch box to surprised on the kitchen table, she loved a chance to watch our faces fill with joy. I've realized she's passed that down to me." - Ali

That passion turned purpose when Ali's son James was born & needed to have heart surgery at just 4 days old.

While in the hospital & waiting for James to heal, Ali & Andrew witnessed many children and families staying at Children's hospital, some with much more severe health issues, some who'd been there for months, and one child that was there on her own who was in foster care.

When returning home with James, a clear purpose drove Ali from dreaming to doing, and Josi James was born. With a massive vision, and a mission to deliver joy to every home, we are so grateful that we get to be here, make an impact and serve.