Our Story
Our company was born just before our daughter Josie’s 2nd birthday. After years of dedicating much of my spare time to planning parties, curating party decorations and designing my own parties, I decided it was time to turn this hobby that I have loved into a career. It was actually while nursing in the middle of the night with our second baby, James, when I started designing, built a website and got this business off the ground. I remember updating my husband Andrew each morning after staying up all night working on the business.Fast forward a few months and we were ready for launch! I feel so blessed to be here with you. With the help of many incredible designers, friends and family, and so many retail partners, we have grown more than I could have imagined since we launched in September of 2022. There is so much ahead, and we cannot wait to be with you to celebrate all of the most important occasions. Welcome to the Josi James family, and we hope you love our products as much as we do!
With love, Ali. (Founder & CEO, and proud mama of Josie & James)